Бидний тухай
Багш ажилтан
With the development of science and technology, artificial intelligence technologies are gradually being applied in various fields. Advancements in technology have brought different opportunities to the broadcasting industry and have also placed higher demands on the abilities and all-round qualities of the concerned practitioners. This article mainly explores an overview of artificial intelligence technology and it is widespread application in the broadcasting industry, and puts forward ideas on how TV and radio presenters can effectively respond to the popularity of artificial intelligence around the world.
In Mongolia, the current television landscape began to take shape in the mid-90s. A peculiarity in the development of television in Mongolia was that there was a concentration of ownership in the media market. Large companies were opened capable of investing in new equipment and creating programs. As for TV channels, Instagram and Facebook channels are becoming the main channel for distribution and marketing of TV products. Three main forms are used: reels, story and video. In doing so, the above three forms of distribution are used as direct marketing to preserve the essence of the medium without losing the quality of widescreen television, and not missing out on the full message for viewers who choose television only.
This article discusses the topical issues of influence of media on children in Mongolia. Mass media has the most significant impact on public consciousness, especially on the formation of the personality of preschool children. Cartoons and children edutainment programs have a strong influence on the psychology of children, they are not only an information tool, also an educational. This article studied various TV programs for children on Mongolian television.
This paper presents a case study of specific developments in the format on television. Based on the multifaceted features of watching, listening, reading television contents are in constant motion and abstract the audience’s attention not only topics, but also by design and formation. As can be concluded from the above research, in order for television to maintain its unique characteristics it is necessary to constantly introduce new unique formats of work.
ᠶᠠᠭᠠᠷᠰᠢᠯ ᠤᠨ ᠥᠶᠡ ᠪᠠ ᠰᠡᠬᠥᠯ ᠦᠨ ᠵᠢᠯ ᠦᠳ ᠤᠨ ᠰᠣᠭᠢᠨ ᠮᠡᠳᠡᠭᠡᠯᠡᠯ ᠦᠨ ᠣᠬᠠᠭᠠᠨ ᠤ ᠬᠠᠮᠣᠭ ᠤᠨ ᠨ᠋ᠯᠥᠭᠡ ᠶᠡᠬᠡᠳᠡᠢ ᠴᠢᠭᠯᠡᠯ ᠪᠣᠯᠬᠤ ᠰᠢᠨᠡ ᠵᠠᠭᠣᠴᠢᠯᠠᠭᠣᠷ ᠶᠢ ᠮᠠᠨ ᠤ ᠣᠯᠣᠰ ᠲᠤ ᠮᠣᠩᠭᠣᠯ ᠬᠡᠯᠲ ᠪᠠᠷ ᠠᠵᠢᠯ ᠠᠭᠣᠯᠵᠤ ᠪᠠᠢᠭᠠ ᠥᠭᠥ ᠶᠢᠨ ᠲᠦ ᠠᠵᠢᠭᠯᠠᠯᠲᠠ ᠬᠢᠵᠤ᠂ ᠲᠡᠬᠥᠨ ᠦ ᠬᠥᠭᠵᠢᠯ ᠦᠨ ᠬᠥᠢᠴᠡᠳᠭᠡᠭᠥ ᠡᠬᠥᠷᠭᠡ ᠪᠠ ᠠᠴᠢ ᠬᠣᠯᠪᠣᠭᠳᠠᠯ ᠳᠤ ᠥᠭᠡᠯᠡᠯᠲᠲ ᠳ᠋ᠡᠭᠭᠡᠯᠲᠲ ᠭᠠᠷᠭᠠᠵᠠᠢ
In the 1990s, when the social and political system fundamentally changed from a socialist system to a democratic system, Mongolian society as a whole was in turmoil. This social and contemporary situation became an important factor in fundamentally changing the media’s activities, articles, programs, and content. Also, from this period, the characters of sexual minorities were introduced in Mongolian feature films. But mostly gay people were portrayed in a negative light. Also, there was not much news and information on this topic. However, in recent years, information about the LGBTIQ community has been widely disseminated in media and social media in Mongolia. In this way, conditions were created to obtain relatively balanced information about sexual minorities in the public. Since 1992, we have conducted qualitative and quantitative research on the representation of LGBTQI+ individuals in Mongolian media articles and programs. As part of content quality research, We aimed to determine the prevalence of positive, negative, and neutral attitudes towards LGBTQI+ individuals. and what changes are occurring in the content of articles and programs about LGBTQI+. There are not many articles and programs on the above topic. As part of our research, we have quantified the frequency of media coverage of LGBTQI+ topics. Additionally, we distributed a questionnaire to assess the media’s position and information policy. We also met with people known as sexual minorities and studied through interviews how they receive information about LGBTQI people in Mongolia through the Ministry of Education and Culture.
Corruption is a complex phenomenon that affects all levels of society. Therefore, it is more effective to take joint measures by every sector of society, such as government organizations, private sector, civil society, media, etc. Journalists can become witnesses of the events taking place in various spheres of social life and contribute to the fight against corruption by demanding accountability and transparency from both the public and private sectors. In a study analyzing information on corruption published in six daily newspapers and ten high-access news websites in 2018, 2020, and 2022, recommendations were made for media organizations to consider when reporting on corruption. Frame analysis was used as the theoretical basis of the research work, focusing on Iyengar’s thematic and episodic approaches to clarify which causal explanations of corruption, moral evaluation, or recommendations to reduce corruption prevail.
Corruption is a complex phenomenon that affects all levels of society. Therefore, it is more effective to take joint measures by every sector of society, such as government organizations, private sector, civil society, media, etc. Journalists can become witnesses of the events taking place in various spheres of social life and contribute to the fight against corruption by demanding accountability and transparency from both the public and private sectors. In a study analyzing information on corruption published in six daily newspapers and ten high-access news websites in 2018, 2020, and 2022, recommendations were made for media organizations to consider when reporting on corruption. Frame analysis was used as the theoretical basis of the research work, focusing on Iyengar's thematic and episodic approaches to clarify which causal explanations of corruption, moral evaluation, or recommendations to reduce corruption prevail. The frame method is a research tool that selects details in the media to emphasize certain aspects of an issue and specific causes of some issue, defining how the problem is told and organized. The receiver of the information answers questions given in the scheme, including identifying and diagnosing problems, determining the source and cause, making a decision, and justifying the solution to the problem.
The article discusses the coverage by journalists of extreme situations and protection of journalists from violence. The author explained the safety guide for journalists who works in extreme situations.
The article discusses the analysis of television news program, newsroom. The author explained the format of news program. Reputation of TV stations is evaluated by news programs. News program for particular day should cover all fields of social life and events occurred in both home country and international level to broadcast to the common public. The different resources of public media require the specific working skill and ability from the journalists.
Контент үйлдвэрлэл дэх ижилсэл хамгийн тод илэрч буй телевизийн бүтээгдэхүүний жишээ болгон БНСУ-ын “Dad, where are we going” буюу “Аав аа, бид хаашаа явж байна вэ?” реалити нэвтрүүлгийг авч үзье. Азийн нилээн олон оронд хувилбарт буюу синдикат хэлбэрээр хийгдсэн, дорнын үзэгчийн хэв шинжид тохирсон сэтгэлгээний онцлогийг гаргасан зэргийг нь харгалзан үзэж дээрх нэвтрүүлгийг сонгон авч байна. Тус реалити нэвтрүүлэгт олны танил аавууд 3-6 насны хүүхэдтэйгээ хамт зураг авалтын багийн өгсөн төрөл бүрийн даалгаврыг хэрхэн биелүүлж буйг харуулдаг. Эх санаа нь БНСУ-ын “MBC” телевизийн бүтээгдэхүүн боловч синдикат хөтөлбөр болгож албан ёсны эрхийг нь аван, үндэснийхээ онцлогт тохируулан өөрчлөлт хийж гаргаснаар энэ контентыг бүс нутгийн хэмжээнд тэргүүлэгч болгож чадсан нь БНХАУ-ын “Хунан броадкастинг системс” /HBS/ телевиз юм.
All forms of human communication are rapidly transitioning to digital. Due to the development of modern digital technology, the process of information transfer is accelerating and expanding. In this age of universal digitalization, we are fascinated by the evolution of nomadic cultural expression in this age, being one of the world’s dozens of “dying” cultures. Being some of the world’s first known types of civilization, nomads have a unique perspective that has endured to this day. The flow of news within the nomadic community is carried throughout the entire province through the oral recounts of the nomadic missionary (Badarchin) who travels frequently listening and spreading stories. This has always been the nomadic way of communicating news and current affairs. The purpose of this study is to explore how today’s digital technology is influencing this way of life. Human information communication preference varies depending on cultural characteristics. Nomadic information communication culture is unique to what we are used to in a modern era of advanced technology. In the presence of all the new forms of communication. They have a rich history and tradition in preserving information using stories. We are interested in whether nomads are maintaining their traditional forms of communication in the face of the strong influx of modern digital communication technologies. In this study, we focus on the impact of digital information and communication technologies on the oral tradition culture of Mongolian nomads, known as the last home of nomads.
The IAMCR pre-conference theme “digital governance and transcultural communication” provides an opportunity to examine how social and digital media communication transform and transverse policies and practices among Mongolian young people, the “digital have nots” in the global south. Social media have become a major source of information for many Mongolians. The relatively young population of the country is responsive to news and information on platforms like Facebook, which alarmingly accounts for 65-70 percent of online activities according to Global Stats (2019). Over the last couple of decades, Mongolia has dramatically increased digital access for its small population of 3.2 million: the number of users of mobile phones reached 3.8 million, the Internet 2.91 million, and Facebook 2.1 million respectively in 2020. Elites, as well the public, are increasingly fascinated with potentials and affordances of social media with little understanding of “algorithmic ideology” (Woolley & Howard, 2016) and ideological biases on social media.
The IAMCR pre-conference theme “digital governance and transcultural communication” provides an opportunity to examine how social and digital media communication transform and transverse policies and practices among Mongolian young people, the “digital have nots” in the global south. Social media have become a major source of information for many Mongolians. The relatively young population of the country is responsive to news and information on platforms like Facebook, which alarmingly accounts for 65-70 percent of online activities according to Global Stats (2019). Over the last couple of decades, Mongolia has dramatically increased digital access for its small population of 3.2 million: the number of users of mobile phones reached 3.8 million, the Internet 2.91 million, and Facebook 2.1 million respectively in 2020. Elites, as well the public, are increasingly fascinated with potentials and affordances of social media with little understanding of “algorithmic ideology” (Woolley & Howard, 2016) and ideological biases on social media.
The article discusses the main problems of information programs in Mongolian televisions. Currently 159 television companies operating in Mongolia. Of these, 154 are commercial television stations. There are 96 television companies based in Ulaanbaatar. The information program is the main means of influencing the minds of citizens. Therefore, television is judged by their news programs. The stylistic of television studied relatively late. In the future, it is necessary to study in detail. Moreover, the linguistic stylistics of television in this direction should be expanded by research work.
The article discusses the topical issues of media education in Mongolia. The National University of Mongolia established in 1942. Was the country’s first modern institution of higher education. First in 1961, at the National University of Mongolia established department of journalism. In 1990s Mongolia through the most critical moments, the political system has transformed. By 2010, 18 universities were offering a bachelor’s degree in journalism. Nowadays 10 universities journalism courses are preparing journalists for all of Mongolians mass media.
The article discusses the tendency of television genre and formation, on example reality tv. TV program is a product televisions offer on the market. Only high quality product helps draw wider audience and rise profits. Reality is claimed, presents unscripted dramatic or humorous situations, documents actual events, and features ordinary people. At the currently reality tv is one of the most famous program.
This paper presents media marketing, especially content marketing. Content marketing is a focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. A content marketing strategy focuses on developing and launching a competitive content marketing plan. That content can include written materials, as well as visual ones.
电视如今已成为我们生活当中不可或缺的一部分，几乎家家每天都会观看，而且大人在观看的同时必定会引起儿童的注意，这样儿童就会就会要求观看动画片等儿童电视节目，就使得儿童电视电视节目成为了儿童们生活和学习当中极为关键的部分。本文对我国儿童电视节目的现状进行了阐述，重点研究出促进儿童节目发展的有效措施，从而助力于儿童的成长。
В статье рассматривается вопрос о разновидностях телевизионного контента, тем более о жанре и формате. Для передач характерны жанровая принадлежность, для программ-форматная. Автор дифференцирует регулярные и нерегулярные эфирные продукты, которые нуждаются в системном и систематическом исследовании своей природы, формы и содержания.
This article discussed current state of commercial televisions disadvantages influenced by both internal factors. Televisions human resources policy failure has led to a shortage of stable worker. Heavy professional pressure imposed upon journalists on the part of the editorial board, lack solution of their social issues and low salary and many other factors are resulted in failure of human resources policy of the media sector.
В данном статья затронуты актуальные вопросы телевидение Монголии. Медиа индустрия имеет свой специфический характер тем, что несет важную социальную ответственность и включает в себе бизнес, культурный и научный характеры. Однако ее воспринимают и видят как род бизнеса ради прибыли или для достижения политической карьеры. Основным проблемами развития телевидения Монголии при наличии финансовых и профессиональных трудностой, следует признать проблемы доступности и объективности журналистских текстов. Тележурналисты говорят и пишут иностранными словами, с большими ошибками стилистики, необоснованное использование заимствованных слов из других языков, нарушение форм произношения и т.д, что оказывает отрицательное влияние на развитие языкового образования молодежи и детей.
В данном статья затронуты актуальные вопросы телевидение Монголии. Медиа индустрия имеет свой специфический характер тем, что несет важную социальную ответственность и включает в себе бизнес, культурный и научный характеры. Однако ее воспринимают и видят как род бизнеса ради прибыли или для достижения политической карьеры. Основным проблемами развития телевидения Монголии при наличии финансовых и профессиональных трудностой, следует признать проблемы доступности и объективности журналистских текстов. Тележурналисты говорят и пишут иностранными словами, с большими ошибками стилистики, необоснованное использование заимствованных слов из других языков, нарушение форм произношения и т.д, что оказывает отрицательное влияние на развитие языкового образования молодежи и детей.
Телевизийн сэтгүүл зүйн төрөл зүйл болон форматын талаарх маргаантай ойлгшолтыг цэгцлэх, энэ салбарын бүтээл үйлдвэрлэлд олон улсын стандартын нэр томъёог нэвтрүүлэх.
Interactions between owner, editorial board and journalists have a character of hierarchical system. The research work confirms the fact that there exists direct intervention in daily activity and editorial policy that makes televisions as a platform of its party and his own position, thereby contradicts to mission and principles of journalism. Unfortunately, journalists never complain about that as like accepting such phenomenon usual.
Democratic process of the 1990 s started up a new era for the mass media of Mongolia where the first private television channels have been set up as a response to the historical developments, social order and demands. Sudden huge stream of information and technological innovations have led the commercial televisions that have emerged within a few years in a large number astray and that even apart from this, have been operating without an integrated policy for a long. However, international standards and principles dictate that televisions of whichever forms of ownership are they must not forget about journalism ethics and about that the forms of ownership play a main role in choosing genres of television contents and formats.
